Introduction
Comercial Alfer moved its Merchant Center from Google Shopping CSS to Shoparize Premium CSS and saw conversion growth in every one of its six campaigns, including 111% on refrigeration and 100% on cash registers, with clicks up 69% on the latter.
Bids were left unchanged through the switch, so the stronger effective bid did the work in the auction, and the Shopping strategy was then shaped per campaign with Shoparize support.