Google Shopping Live 
Trail Runner Pro
€119
your-store.com
Zero ad-spend risk
We advertise your products at our cost. You pay only for results.
Shoparize runs Google Shopping, Bing Shopping, and comparison campaigns. You pay for confirmed sales. Zero ad-spend risk, fully managed.
Feed assessment · CPA agreed before starting · No upfront cost
Google Shopping Live 
Bing Shopping Live Trail Runner Pro
€119
your-store.com
Shoparize.com
Live Trail Runner Pro
(248)
your-store.com €119
store-b.com €132
store-c.com €132
Live where shoppers search, compare, and buy.
+47 sales · last 30 days
Zero ad-spend risk · paid on results
+€18.4k revenue delivered
The challenge
Three challenges Shopping teams keep running into
Here's what we hear from merchants, and how Managed Ads addresses each one.
10%+
Annual CPC inflation
Shopping CPCs keep climbing
Google Shopping click costs have risen 10%+ year over year across European markets. Every unconverted click tightens the margin on every sale that does happen.
With Managed Ads we absorb the click cost. You pay only for confirmed sales we deliver.
21+
EU markets to staff
European ad ops don't scale efficiently
Running campaigns across 21 markets takes local expertise, language coverage, and currency management.
With Managed Ads one partner covers 21 EU countries + the UK, with local specialists for each market.
?
Incremental impact
Proving incremental impact is hard
Finance teams want proof that new spend is additive, not cannibalising existing channels.
With Managed Ads Google deduplicates our bids against yours, so we only capture auctions you weren't winning.
Why merchants choose this
Incremental sales at zero ad spend risk.
We invest the ad budget
Shoparize funds the entire campaign. No cost for clicks, impressions, or wasted spend. You pay on confirmed sales we generate.
Extra sales, without cannibalisation
Google deduplicates Shopping ads at the merchant level. Our campaigns don't compete with yours, they capture auctions you're not in. Everything we bring is incremental.
Local teams for every market
Dedicated experts for each country manage your feeds, campaigns, and bidding. They know the language, the shopping behaviour, and the competitive landscape.
Full transparency, you set the terms
See performance down to the query and order level. Set your own terms per product category. Adjust commercial levels over time.
How deduplication works
We never raise your own CPCs
Google runs a second-price auction and deduplicates bids at the merchant level. When both you and Shoparize bid on the same product, only the highest bid enters the auction. You never pay more because of us.
Your bid
Wins the auction
€2.60
Shoparize
Same merchant · skipped for pricing
€2.50
Competitor 1
Sets second price · pays €0
€2.40
Competitor 2
Loses · pays €0
€1.90
Result: You win. If clicked, you pay the second price (€2.40). Shoparize's same-merchant bid is ignored for pricing, so we do not raise your CPC.
Either way, you win. If your bid is higher, Shoparize does not raise the click price. If our bid is higher, we pay for the click and you only pay when the shopper converts.
What you get
A full campaign operation, managed for you
Everything that goes into turning your product feed into sales — handled by our team.
Three channels, one partnership
Google Shopping, Microsoft Shopping, and Shoparize.com — covered under one commission model. We cross-fund channels by what's working in each market, so your incremental revenue compounds.
Google Shopping
Microsoft Shopping
Shoparize.com
Data-driven bidding
Real-time bid optimisation responding to market conditions, seasonality, and conversion data.
Performance dashboards
Query- and order-level reporting. See which searches trigger your products and what each conversion costs.
Feed optimisation
Title, GTIN, category, and pricing cleanup.
Campaign segmentation
Top performers vs long-tail, by category and margin.
Promotional activation
Coordinated timing and bid adjustments during peaks.
Local market specialists
Native-speaker experts in every EU country.
How it works
From product feed to first sale in days
Connect your feed, agree on a commission, and we handle everything else.
- 1
Set up tracking and share your feed
Through your affiliate network or direct integration with the Shoparize pixel. Most merchants connect within a day.
- 2
We assess and agree on terms
Our team reviews your catalogue, estimates revenue potential, and proposes commercial terms you're comfortable with.
- 3
Campaigns go live across Google, Bing & Shoparize.com
Local experts manage bidding, segmentation, and feed optimisation. Live within 1 to 3 days, fully optimised in 6 to 8 weeks.
- 4
Scale what works, pay for results
Full transparency down to the query and order level. Every sale happens in your own checkout. Paid on confirmed sales.
Via affiliate networks
Performance-only, commission on confirmed sales. Your network handles billing, no platform fee from us.
Awin Webgains Partnerize Tradedoubler TradeTracker Daisycon Adtraction Impact Rakuten CJ
Direct integration
For advertisers not on an affiliate network. Small monthly platform fee plus commission on confirmed sales. The Shoparize tracking pixel tracks performance.
Shoparize pixel
Pricing
Custom pricing for Managed Ads
No upfront media costs. Performance-based pricing tailored to your category and volume, agreed during onboarding.
Managed Ads
Performance-based
Custom
Commission level agreed during feed assessment
Via affiliate networks: commission only on confirmed sales. No platform fee. Your network handles billing.
Direct integration: a small monthly fee plus commission on confirmed sales. We'll walk you through what fits.
-
Zero ad spend risk. We invest the ad budget. - Pay for confirmed sales
- Flexible integration (direct or via affiliate network)
- Cancel or adjust anytime
- Dedicated local account manager
Requires feed assessment & CPA agreement
Google Shopping
Managed Ads vs Premium CSS
Both get your products on Google Shopping, but they work very differently. See how to choose.
Managed Ads
Best if you want a performance partner
-
We invest the ad budget - We manage everything
- Paid on confirmed sales
- Full campaign optimisation by local experts
Talk to our team
Requires feed assessment & CPA agreement
vs
Premium CSS
Best if you run your own campaigns
-
Pay up to 20% less per click on Google Shopping - You keep full campaign control
- Fixed monthly subscription
- Live within 24 hours
Start free Premium CSS trial
30-day free trial, cancel anytime
See full comparison · Looking to list your products on Shoparize.com instead? See Comparison Shopping
Proven results
Sustained growth from a hands-on partnership.
Europe's largest electronics retailer partnered with Shoparize's managed campaigns team across multiple European markets.
MediaMarkt
Consumer electronics · Austria & Switzerland
+130%
revenue growth
+193%
conversion rate
+40%
conversion rate (AT)
“Shoparize has established itself as an indispensable partner for our success.”
Is it a fit?
Check if Managed Ads is right for you
If you check most of these boxes, we can usually confirm within 24 hours.
- You sell products online in one or more European markets
- You have a Google Merchant Center product feed or can create one
- You want more sales with a performance partner managing execution
- You can install a simple tracking plugin on your store
- You prefer paying for results over paying for clicks
Revenue calculator
Estimate your incremental revenue
Pick your vertical, enter your monthly revenue, and choose a commission level. We show a range, not a promise.
Illustrative ranges based on Shoparize merchant benchmarks
€
€20K €2M
%
10.0% 25.0%
Higher CPA → more bidding headroom → more auctions won.
Estimated incremental revenue
—
per year · — of your annual revenue
Lower CPA, smaller share Higher CPA, larger share
Commission cost
—
per year, paid on sales only
Effective ROAS
—
revenue for every €1 in commission
✓
Talk to our team
If it doesn't work: €0.
Managed Ads is pay-per-sale. You only pay commission on sales Shoparize generates. No ad spend risk, no fixed fee.
Get this estimate emailed to you
Adjust the calculator first, then email the estimate to yourself.
How we calculate this
Incremental share: Each vertical has a share curve: the percentage of your revenue Shoparize is likely to add on top, given your commission.
Range: Results are shown as a range, not a point estimate. The range accounts for feed quality, market competition, conversion rate, keyword mix, and seasonal timing.
Commission cost: Incremental revenue × your CPA. You pay only on sales we generate.
Effective ROAS: 100 ÷ CPA. At 10% CPA, every €1 in commission generates €10 in revenue.
We earn a commission on confirmed sales we generate. If we do not generate sales, we absorb the click cost. Our revenue depends entirely on your conversions, so our bidding, feed work, and campaign structure are all optimised around what sells.
No. Google deduplicates Shopping bids at the merchant level. When both you and Shoparize bid on the same product, only the highest bid enters the auction against other merchants. Your CPC is never set by our bid. We operate through a separate Merchant Center sub-account with full query-level transparency, and brand terms can be excluded on request.
A Google Merchant Center product feed (or the ability to create one) and a way to track confirmed sales, either through an affiliate network or a direct tracking integration. We review your feed during onboarding and handle the optimisation from there.
Most merchants see initial traffic within 1 to 3 days of going live. Early data on click quality and conversion patterns builds over the first two weeks. Full optimisation, where we segment your catalogue and tune bids by product category, typically takes 6 to 8 weeks.
Yes. You set your own CPA, budget caps, and commercial terms per product category. You can adjust them at any time, so you stay in control of what you pay and where we focus.
No. Most Shoparize merchants connect through an affiliate network (Awin, Webgains, Partnerize, Tradedoubler, TradeTracker, Daisycon, Adtraction, Impact, Rakuten, or CJ), where the network handles billing and confirmed-sale tracking. If you are not on a network, we offer a direct integration with a small monthly platform fee and a tracking pixel.
Google Shopping, Microsoft Shopping, and Shoparize.com. All three are covered under one partnership and one commission model. We allocate budget to each channel based on where your products perform best.
Get started
Getting started takes minutes
Tell us what you need, connect your product feed, and start getting results. Most merchants are live within days.
Join 25,000+ merchants across 21 EU countries