Managed Ads
Shoparize runs them
Pay per saleCompare products
Managed Ads and Premium CSS, side by side
Both use our Premium CSS Partner status to make your Google Shopping bids more competitive. They work very differently. How to decide which one fits.
Your Google Shopping ads
Same 25% bid advantage either way
Premium CSS
You keep control
Fixed monthly subscription
The quick answer
One question decides it
Do you want to run your own Google Shopping campaigns, or do you want our team to handle them?
Managed Ads
“I want Shoparize to run it for me”
You want incremental Google Shopping sales without managing campaigns or ad budget yourself. Shoparize invests the budget using the same 25% bid advantage, runs the campaigns, and you pay a commission only on sales we generate.
- We invest the ad budget
- Pay per sale
- Zero ad-spend risk
- Feed, bidding, and optimisation handled for you
Requires feed assessment & CPA agreement
Premium CSS
“I run my own campaigns”
You already manage Google Shopping campaigns and want to get 25% more value from your existing budget. Switching your CSS partner to Shoparize gives your bids the advantage, without changing anything in your Google Ads account.
- 25% stronger Google Shopping bids
- Fixed monthly subscription
- You keep full campaign control
- Live within 24 hours
30-day free trial · No credit card · Cancel anytime
Side by side
How they compare across every dimension
Same CSS advantage, very different commercial and operational models.
| Dimension |  Managed Ads |  Premium CSS |
|---|---|---|
| Who manages campaigns? | Shoparize runs them for you | You keep full control |
| Who invests the ad budget? | Shoparize | You |
| Commercial model | Performance-based (CPA) | Monthly subscription |
| Risk profile | Zero ad-spend risk | You bear your own CPC risk |
| Level of control | Shoparize optimises campaigns | 100% merchant control |
| Best for | “I want incremental sales at a fixed CPA” | “I want my existing bids to be 25% stronger” |
Who manages campaigns?
Managed Ads
Shoparize runs them for you
Premium CSS
You keep full control
Who invests the ad budget?
Managed Ads
Shoparize
Premium CSS
You
Commercial model
Managed Ads
Performance-based (CPA)
Premium CSS
Monthly subscription
Risk profile
Managed Ads
Zero ad-spend risk
Premium CSS
You bear your own CPC risk
Level of control
Managed Ads
Shoparize optimises campaigns
Premium CSS
100% merchant control
Best for
Managed Ads
“I want incremental sales at a fixed CPA”
Premium CSS
“I want my existing bids to be 25% stronger”
Shared mechanism
Both use the same CSS advantage
When you run Google Shopping ads, a margin is deducted from your bid before the auction. A certified CSS partner like Shoparize removes that margin, so your bid carries 25% more weight.
Managed Ads
We use the same CSS advantage, but we run the campaigns and invest the budget ourselves. You pay a commission only when we generate a sale. Same-merchant bids are deduplicated, so our bids are not used to raise your CPC.
Premium CSS
You get access to the Shoparize CSS, which replaces the default Google Shopping CSS. The result: your existing bids become 25% stronger in every auction. You keep running your campaigns exactly as before.
Which one are you?
Find yourself in one of these
Not sure where to start? Find the situation that's most applicable to you to get started.
“I want managed campaigns that deliver extra sales”
You're an affiliate manager, marketing lead, or founder who wants incremental Shopping sales without adding headcount or campaign management workload. You prefer paying for results, not for clicks.
“I run my own campaigns, I want more bidding power”
You're a PPC manager or e-commerce operator who already knows Google Shopping inside out. You want to keep full control over bids, campaigns, and strategy, but you want to make use of the CSS bidding advantage.
“I want increased Google Shopping performance using a CSS”
You know you want the CSS advantage but you're not sure whether to run campaigns yourself or have us do it. That's what most merchants in this position feel. A few targeted questions will point you to the right path.
Yes, and most merchants do. Premium CSS strengthens the bids in your own campaigns. Managed Ads runs separate campaigns we fund alongside them. Google deduplicates bids at the merchant level, so the two never compete, they capture different auctions. Running both gives you the CSS advantage on your own campaigns plus the incremental sales we generate.
No. Premium CSS only gives you the 25% bid advantage through our Premium CSS Partner status. You continue managing your own campaigns in Google Ads exactly as before. If you want campaign management, you need Managed Ads.
Yes. You can switch between products at any time. Many merchants start with Premium CSS to get the CPC advantage while running their own campaigns, then move to Managed Ads as they scale or want to free up internal capacity.
No. Google deduplicates Shopping ad bids at the merchant level, so same-merchant bids are not used to raise each other's click price. If your bid wins, Shoparize does not increase your CPC; if our bid wins, we pay for the click and you only pay when the shopper converts.
Use our short qualifier form at /get-started. It asks a few questions about how you work and what you want to achieve, then routes you to the product that fits your situation, either a free trial or a conversation with our team.
Ready to pick a path?
Start a free trial in minutes
Both routes use the same CSS advantage. The difference is whether we run the campaigns or you do.
Consultative
Talk to our team
We'll assess your feed and propose a Managed Ads setup. Performance-based, pay per sale.
Trial
Start a free 30-day Premium CSS trial
Live within 24 hours. No credit card. Keep running your campaigns; your bids just get 25% stronger.
30-day free trial · No credit card · Cancel anytime · EUR, taxes & fees not included