Conversion growth across six campaigns after switching CSS

More clicks and conversions without losing control

Comercial Alfer supplies catering and food machinery to cafes, restaurants, pizzerias, butchers, and bakeries across Spain. It was running six Shopping campaigns simultaneously through Google Shopping CSS and had not yet worked with a CSS partner.

The goal: more clicks and more conversions across all six campaigns, while maintaining or lowering CPCs and retaining full control of campaign management.

Conversion up in all six campaigns

The washing equipment campaign grew clicks 30% while CPC fell almost 6% and conversion rose 45%. The cash register campaign grew clicks 69% with a 28% lower CPC and conversion up 100%. The refrigeration campaign grew clicks 36% with a 26% lower CPC and conversion up 111%. The disinfection campaign grew clicks 51% with an 18% lower CPC and conversion up 45%. In the two campaigns where CPC rose, bids were unchanged, so the stronger effective bid bought a higher auction ranking, and conversion still grew 20% and 38%. Comercial Alfer kept full control of its campaigns throughout.

+111%

conversion growth (refrigeration campaign)

+100%

conversion growth (cash register campaign)

+69%

click increase (cash register campaign)