How Shoparize works
25,000+ marketplaces, resellers, and brands trust our hands-on local teams to deliver additional sales through Google Shopping, Microsoft Shopping, and Shoparize.com on a pay-per-sale basis.
How it works
Stronger Google Shopping bids. Managed campaigns we fund. Listings on Shoparize.com. Use one, two, or all three.
Managed Ads Paid Google Shopping and Bing Shopping Ads we run 
Premium CSS 25% stronger bids on your own Google Shopping 
Comparison Shopping Your products on Shoparize.com 
Shoparize delivers high-intent shopping traffic, generating additional sales for your store.
Traffic to your store
Ready-to-buy shoppers, sent straight to your store.
Managed Ads
Drive incremental Shopping sales at zero risk. Our local specialists run and optimise your campaigns across Google Shopping, Bing Shopping, and Shoparize.com, and you pay only on the sales they generate.
Feed assessment · no obligation
Premium CSS
Keep running your own Google Shopping campaigns, just with 25% more weight behind every bid. We remove Google's margin as your Premium CSS Partner. Live within 24 hours, zero downtime.
30-day trial · cancel anytime
Comparison Shopping
List your products on Shoparize.com and reach 2M+ monthly shoppers across 21 European markets.
30-day trial · cancel anytime
Your store
Shoparize delivers high-intent shopping traffic, generating additional sales for your store
High-intent traffic You keep the customer relationship and the data. Pay per sale The CSS model
Route your Google Shopping ads through a CSS partner and your bids carry 20% more weight in the auction, so the same budget reaches more shoppers. This goes back to 2017, when the EU ruled that Google had unfairly favoured its own shopping service and required it to let independent Comparison Shopping Services run Shopping ads for merchants.
Shoparize is a Google Premium CSS Partner, so your ads run on the same terms across all 21 European markets.
via Google's own CSS
You bid €1.00 → Google deducts margin → ad enters auction at €0.80
certified CSS partner
You bid €1.00 → no margin deducted → ad enters auction at full €1.00
Result: your bid carries 25% more weight in every auction. Same budget, more impressions, more clicks.
Always incremental
Google deduplicates bids at the merchant level, so our bids are not used to raise your click price. If your bid wins, Shoparize does not affect your CPC; if our bid wins, we pay for the click and you only pay when the shopper converts.
Our campaigns capture auctions you're not already winning. You keep all your existing traffic, and we sit alongside it.
Dashboard access shows exactly which products are shown, which queries trigger them, and what each conversion costs.
Timeline
From feed connection to optimised campaigns.
1 to 3
Feed connected, tracking set up, initial campaigns deployed across Google Shopping, Bing Shopping Ads, and Shoparize.com.
7-10
Impressions scaling, early data signals feeding back into bid optimisation.
6 to 8
Catalogue segmented, bids refined per product category, peak performance.
No. Premium CSS strengthens the bids in your own campaigns. Managed Ads runs separate campaigns that we fund alongside them. Google deduplicates bids at the merchant level, so the two never compete, they capture different auctions. Running both gives you the CSS advantage on your own campaigns plus the incremental sales we generate.
Premium CSS: live within 24 hours once we verify your domain. Comparison Shopping: live within 24 hours after feed connection. Managed Ads: campaigns live in 1 to 3 days, traffic ramping in 7 to 10 days, optimised in 6 to 8 weeks.
No. Google deduplicates Shopping ad bids at the merchant level, so same-merchant bids are not used to raise each other's click price. If your bid wins, Shoparize does not increase your CPC; if our bid wins, we pay for the click and you only pay when the shopper converts.
You set up tracking, either through an affiliate network or a Shoparize tracking. We handle the rest: feed optimisation, campaign structure, bidding, and ongoing management. Most merchants connect in under a day with existing affiliate network tools.
You get full dashboard access. For Managed Ads and Comparison Shopping you see every query, product, and conversion. For Premium CSS you track CPC savings directly in your Google Ads account. Regular strategy calls on Managed Ads and Enterprise plans.
Ready to pick a path?
Two ways to get started. Pick the route that suits you and we'll take it from there.
Consultative
Fill in a short form and we'll point you to the right solution.
Register
Live within 24 hours. No credit card. Keep running your campaigns and benefit from 25% more bidding power.
Trusted by 25,000+ merchants across 21 European markets
