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Google Shopping tips, CSS strategies, case studies, and industry news from the Shoparize team.

Featured article Google Shopping July 15, 2026 / 6 minutes

15 New Google Shopping markets: the timeline and what to prepare

Google is adding Shopping Ads in 15 new EMEA markets across two phases: 14 launch in September 2026, with Slovenia and local-language feeds for the eight English-first markets following in March 2027. Feed preparation, local currency pricing, and accurate per-market shipping take time, so merchants who want day-one visibility should prepare before September, and Shoparize will be live in every new market from day one.

CSS July 8, 2026

Aligning PPC and Affiliate Around CSS on Google Shopping

A pay-per-sale CSS partner is usually managed by the affiliate team, but runs in the Shopping auction the PPC team manages. Here is how to run it as one channel, with clear roles for both teams and one combined view of cost, coverage, and incremental contribution.

Strategy June 22, 2026

CSS Incrementality: How to measure it, read the data, and make the case

Incrementality is the core value of the CSS model. A strong partner expands Shopping coverage, captures search demand that the merchant's own campaigns miss, and generates sales that would not have occurred otherwise. The question is how to demonstrate that in the data. This article explains which reports, metrics, and tests make the case, and how to present the results internally.

CSS May 27, 2026

How to Switch from Google CSS to a CSS Partner

Switching from Google CSS to a CSS partner is a common step for merchants looking to reduce costs or gain extra Shopping coverage. Here is how the process works.

Industry news May 8, 2026

Google Shopping Ads Are Launching in 15 European Markets: What to Prepare Before Launch

Google Shopping Ads are expanding to 15 new European markets. A practical guide on what merchants need to prepare before launch day.

Feed optimization May 4, 2026

How to Optimise Your Google Shopping Feed for 2026

A well-optimised product feed is the foundation of every successful Google Shopping campaign. This guide covers the key feed optimisation areas for 2026.

CSS May 4, 2026

A Layer on Top: How CSS Partners Extend Google Shopping Coverage

Google Shopping works like a digital shelf, and shelf space has a direct commercial effect. More presence in relevant product results gives the merchant more chances to appear, win the click, and convert the sale.

CSS May 4, 2026

Five CSS Partner Objections That Cost Merchants Incremental Revenue

Many merchants hesitate to work with a CSS partner based on assumptions that sound reasonable but often do not hold up. These objections can cost real incremental revenue.

Google Shopping April 22, 2026

Why Google Shopping CPCs keep rising, and what to do about it

Google Shopping CPCs have been rising steadily. This article explains the structural reasons behind the trend and what merchants can do to protect their margins.

Strategy April 13, 2026

Why a CPA model helps you scale when CPCs are rising

When CPCs rise, scaling on a cost-per-click model becomes harder. A CPA model ties spend to actual results, making it easier to grow without overspending.

Industry news March 26, 2026

Google Shopping Ads Are Launching in 15 New EMEA Markets in 2026

Google is expanding Shopping Ads to 15 new EMEA markets in 2026. What this means for merchants already active in Europe and for those entering new regions.

Feed optimization March 10, 2026

Product feed identifiers explained: GTIN, MPN, and EAN

Product feed identifiers such as GTIN, MPN, and EAN are essential for Google Shopping. This guide explains what they are, when to use them, and how to get them right.

Industry news February 16, 2026

What the Google Agentic Commerce Push Means for Your Shopping Campaigns

Google is pushing agentic commerce features into Shopping. What this means for your campaigns, your feed strategy, and how merchants should prepare.

Strategy February 12, 2026

How Shoparize Managed Ads protects you from CPC inflation

CPC inflation is squeezing margins for merchants running Google Shopping campaigns. Learn how the Shoparize Managed Ads CPA model shields your budget from rising click costs.

CSS February 5, 2026

Will Adding a CSS Partner Cannibalise My Google Shopping Campaigns?

A common concern among merchants considering a CSS partner is whether it will cannibalise their existing Google Shopping campaigns. Here is how it actually works.

Strategy January 28, 2026

Get ready for product discovery in the age of AI: What merchants can do today to get ahead

AI is changing how consumers find products, from conversational shopping assistants to AI-curated search results. Here is what merchants can do today to stay ahead.

Strategy January 27, 2026

Starting with Shoparize Managed Ads in the US

Shoparize Managed Ads is now available for US merchants. Learn what the US launch includes, how it works, and what to expect when getting started.

Strategy January 23, 2026

Shoparize Managed Ads: driving incremental sales at a CPA model

Shoparize Managed Ads delivers incremental sales through a CPA model. Learn how it works, what makes it different, and why it complements your existing Shopping campaigns.

Industry news January 13, 2026

Google Universal Commerce Protocol: what merchants need to know

Google announced the Universal Commerce Protocol at NRF 2025, aiming to connect merchant systems directly with AI-powered shopping. Here is what it means for your business.