MediaMarkt x Shoparize
Scaling Shopping performance across Austrian and Swiss markets
How data-driven campaign management and continuous optimisation grew revenue 130% in Austria and 2382% in Switzerland.
- +40%
- conversion rate increase (Austria)
- +130%
- revenue growth YoY (Austria)
- +2382%
- revenue growth YoY (Switzerland)
The challenge
Scaling across competitive European markets
MediaMarkt is one of Europe's largest consumer electronics retailers, with a product catalogue spanning smartphones, laptops, home appliances, and entertainment systems. In electronics retail, Google Shopping performance is critical to customer acquisition and revenue growth.
Rising competitive pressure was driving CPCs higher across MediaMarkt's core markets, straining marketing efficiency. MediaMarkt needed a partner to acquire customers profitably across Austria and Switzerland while defending market share.
The approach
Continuous optimisation built on data transparency
Rather than a set-and-forget setup, Shoparize and MediaMarkt run the partnership on continuous optimisation cycles:
- Regular strategy calls between Shoparize and MediaMarkt
- Data-driven bidding that responds to real market conditions
- Seasonality adjustments to stay competitive during peak periods
- Shoparize's tech infrastructure to execute at scale
The results
Growth that compounds across markets
Year over year from 2024 to 2025: in Austria, conversion rate rose 40% and revenue grew 130%. Switzerland started from a smaller base and moved further, with conversion rate up 193% and revenue up 2382%. MediaMarkt kept complete visibility into what was working and why throughout.
- +40%
- conversion rate increase (Austria)
- +130%
- revenue growth YoY (Austria)
- +2382%
- revenue growth YoY (Switzerland)
★★★★★
"Shoparize has established itself as an indispensable partner for our success. Through continuous optimization and transparent collaboration, we were able to react quickly to changes, adapt our approach to specific markets, and scale our revenue sustainably and measurably."
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