MediaMarkt x Shoparize
Scaling Shopping performance across Austrian and Swiss markets
How data-driven campaign management and CSS partner benefits delivered stronger Shopping performance across multiple European markets.
- +40%
- conversion rate (AT)
- +130%
- revenue growth (AT)
- +2382%
- revenue growth (CH)
The challenge
Scaling across competitive European markets
MediaMarkt is one of Europe's largest consumer electronics retailers, operating across multiple markets. In the highly competitive electronics retail space, Google Shopping performance is critical to customer acquisition and revenue growth.
The team needed a partner who could help optimise Shopping campaigns across Austrian and Swiss markets while reducing CPCs and improving conversion rates.
The approach
Data-driven optimisation with CSS advantage
Shoparize implemented a multi-pronged approach combining CSS partner benefits with advanced campaign optimisation.
- CSS partner status for lower CPCs
- Regular strategy calls between teams
- Data-driven bidding with real-time optimisation
- Seasonality adjustments to stay competitive
The results
Exceptional growth across markets
The partnership produced measurable gains in both Austrian and Swiss Shopping performance.
- +40%
- conversion rate increase (Austria)
- +130%
- revenue growth YoY (Austria)
- +2382%
- revenue growth (Switzerland)
★★★★★
Shoparize has been instrumental in scaling our Shopping performance across European markets. Their data-driven approach and local expertise have delivered results beyond our expectations.
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