How Shoparize works
Shoparize helps e-commerce merchants sell more across Google Shopping, Bing Shopping, and our own comparison platform. Here's the big picture.
The big picture
Cheaper clicks on Google Shopping. Managed campaigns we fund. Listings on our comparison platform. Use one, two, or all three.
Managed Ads Paid Google & Bing Shopping we run 
Premium CSS Cheaper clicks on your own Google Shopping 
Comparison Shopping Your products on our EU marketplace 
Every sale closes in your own checkout. You keep the customer.
Revenue
You own the customer relationship
01 Managed Ads
You share a product feed. We invest our own media budget to run paid Shopping campaigns that drive shoppers to your store. Paid on confirmed sales.
Feed assessment · no obligation
02 Premium CSS
You keep your own campaigns. Our Google CSS partner status removes Google's margin from every bid. No feed, no account migration, live in 24 hours.
30-day trial · cancel anytime
03 Comparison Shopping
You share a product feed. We list your products on our comparison marketplace. 2M+ monthly shoppers across 21 EU countries click through to your store.
30-day trial · cancel anytime
Your store
Every sale closes in your own checkout. You keep the customer relationship, the CRM data, and the long-term value.
High-intent traffic You own checkout & CRM Paid on results The CSS model
In 2017, the EU ruled that Google must allow third-party Comparison Shopping Services to submit ads on behalf of merchants. This created a cost advantage: CSS partners like Shoparize can submit your Shopping ads at a lower effective cost.
The result: your bids carry more effective weight in the auction. Same campaigns, same budget, more room to win profitable traffic.
via Google's own CSS
You bid €1.00 → Google deducts margin → ad enters auction at €0.80
certified CSS partner
You bid €1.00 → no margin deducted → ad enters auction at full €1.00
Result: your bid carries up to 20% more weight in every auction. Same budget, more impressions, more clicks.
Always incremental
Google deduplicates bids at the merchant level, so our bids are not used to raise your click price. If your bid wins, Shoparize does not affect your CPC; if our bid wins, we pay for the click and you only pay when the shopper converts.
Our campaigns capture auctions you're not already in. You keep all your existing traffic; we sit alongside it.
Dashboard access shows exactly which products are shown, which queries trigger them, and what each conversion costs.
Timeline
From feed connection to fully optimised campaigns.
1-3
Feed connected, pixel installed, initial campaigns deployed across Google, Bing and Shoparize.com.
7-10
Impressions scaling, early data signals feeding back into bid optimisation.
6-8
Catalogue segmented, bids refined per product category, peak performance.
No. The three products are complementary. Premium CSS makes every Google Shopping click cheaper. Managed Ads and Comparison Shopping sit alongside for extra reach. Most merchants combine two or all three.
Premium CSS: live within 24 hours once we verify your domain. Comparison Shopping: live within 24 hours after feed connection. Managed Ads: campaigns live in 1 to 3 days, traffic ramping in 7 to 10 days, fully optimised in 6 to 8 weeks.
No. Google deduplicates Shopping ad bids at the merchant level, so same-merchant bids are not used to raise each other's click price. If your bid wins, Shoparize does not increase your CPC; if our bid wins, we pay for the click and you only pay when the shopper converts.
You set up tracking, either through an affiliate network or a Shoparize pixel. We handle the rest: feed optimisation, campaign structure, bidding, and ongoing management. Most merchants connect in under a day with existing affiliate network tools.
You get full dashboard access. For Managed Ads and Comparison Shopping you see every query, product, and conversion. For Premium CSS you track CPC savings directly in your Google Ads account. Regular strategy calls on Managed Ads and Enterprise plans.
Ready to pick a path?
Free 30-day trial. No long-term contracts. Cancel anytime.
Consultative
We'll assess your feed and propose a Managed Ads setup. Performance-based, paid on confirmed sales.
Self serve
Live within 24 hours. No credit card. Keep running your campaigns with stronger bids.
Trusted by 25,000+ merchants across 21 EU countries
