schuhe.de & sport2000.de x Shoparize
Revenue growth for two German retailers with zero upfront investment
How pay-per-sale campaign management grew Google Shopping revenue for schuhe.de and sport2000.de in 2024.
- +10%
- revenue growth (schuhe.de, 2024)
- +5.5%
- revenue growth (sport2000.de, 2024)
- 160K
- products under management across both catalogues
The challenge
Two large catalogues in Germany's most competitive category
schuhe.de and sport2000.de are leading German online retailers with product ranges of 100,000 and 60,000 items respectively. Both wanted more revenue from Google Shopping in 2024 without upfront media investment or added internal workload, with costs tied directly to actual sales.
The approach
Expert feed and campaign management on a pay-per-sale model
Shoparize took full responsibility for feed and campaign management:
- Refine product feeds and improve product titles
- Segment campaigns strategically across both catalogues
- Optimise visibility, click-through rates, and conversion continuously
The results
Growth on both catalogues, costs tied to sales
2024 delivered growth for both partners. schuhe.de increased revenue by 10% through optimised Google Shopping campaigns; sport2000.de grew revenue by 5.5%. Both results came with zero upfront investment, strengthening both retailers' positions in the German market.
- +10%
- revenue growth (schuhe.de, 2024)
- +5.5%
- revenue growth (sport2000.de, 2024)
- 160K
- products under management across both catalogues
★★★★★
"Our partnership with Shoparize has proven to be highly beneficial. Through this collaboration, we have significantly increased our product sales, all within a predictable budget. A key advantage of this cooperation is the CPO-model after returns. This allows us to scale our marketing activities flexibly while consistently achieving positive results. We are very pleased to have Shoparize as a partner. They support us in reaching our goals and continuously growing. Shoparize offers a very profitable ROAS, making it one of the best-performing channels in our marketing mix."
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