Introduction
Shoparize won three awards at the Global Performance Marketing Awards in London on 19 October 2026: Gold for Best Growth Strategy, Bronze for Best Retail, eCommerce & Consumer Campaign with Cult Beauty and Awin, and Bronze for Performance Marketing Team of the Year. The ceremony opened the Festival of Partnerships ahead of PI LIVE Europe, and the full list of winners is on the Global Performance Marketing Awards website.
The Gold went to our pay-per-sale model for Google Shopping
Best Growth Strategy covered the model itself. We run Google Shopping campaigns as a comparison shopping service (CSS) and distribute them as a publisher through your existing affiliate network. We invest the ad spend, and you pay an agreed commission on validated sales, tracked through the network you already use. In 2025 that generated over €400 million for partners across 25,000+ merchants in 21 European markets.
Shopping CPCs rose 20 to 30% across most European markets in 2025 (our internal data). On a CPC model, that inflation lands on your budget. On ours, it lands on us: we fund the clicks, and a click that doesn't lead to a sale costs you nothing.
After Q1 2025 showed sales growing much faster than impressions, our teams moved their focus to conversion: feeds segmented by product margin tier, bids adjusted at product and category level, and long-tail products kept running where automated bidding pulls back. Over the full year, validated sales grew 94% on 16% more impressions, per our internal data across 21 EU markets.
Cult Beauty launched Google Shopping in six European markets with no upfront ad spend
The campaign award was for our work with Cult Beauty and Awin. In March 2025, the UK beauty retailer had no Google Shopping activity in Europe outside the UK. They connected their product feed through their existing Awin programme, and campaigns were live in the Netherlands, Germany and Ireland within two weeks. Spain, Italy and France followed in early 2026. We funded the campaigns, and Cult Beauty paid commission on confirmed sales through Awin.
Cult Beauty reported that 61% of the customers these campaigns brought in during Q4 2025 were new to the brand. Across the affiliate channel, 25 to 30% is typical. Within 12 months we became the seventh highest performing partner on their Awin programme, across all publisher verticals, and the only CSS partner on it operating across the EU.
Kelsea Demetriou, Senior Affiliates Executive at Cult Beauty: "It's been fantastic to work with Shoparize. The onboarding process was simple and easy; once we had set up the product feed in Awin, the Shoparize team takes care of the rest. We were up and running in terms of performance in less than a couple of weeks, showing the speed of optimisation that Shoparize were able to achieve."
Our account teams run this across 21 markets and 10+ affiliate networks
Performance Marketing Team of the Year went to the people doing the daily work. Shoparize started in 2014 as Kiesproduct, a Dutch comparison shopping platform, and built account management in each market as it expanded, rather than running everything from Amsterdam. Those teams now manage campaigns in 21 European markets and keep the integrations with 10+ affiliate networks running, each with its own tracking, commission reconciliation and reporting.
You can activate the same model through your own affiliate network
With Managed Ads, we fund and run Shopping campaigns for your products on Google Shopping, Bing Shopping and Shoparize.com, through a separate Merchant Center ID. You agree a commission rate, campaigns are live in 1 to 3 days, and you pay only on validated sales. If your affiliate programme runs on Awin or another major network, you start with your product feed, the same way Cult Beauty did.
The obvious question is whether this competes with your own campaigns. It does not: Google treats you and us as one merchant, so only the highest bid enters the auction, and your CPC is still set by competing merchants, as our cannibalisation article explains.
