RevWise x Shoparize
Incremental Shopping performance through agency and CSS cooperation
How two repeatable best practices from RevWise and Shoparize delivered incremental sales for two UK retailers on a pay-per-sale basis.
- +233%
- Google Shopping impressions, Q4 YoY (UK home appliances retailer)
- +173%
- GMV growth YoY (UK beverages retailer)
- +125%
- transactions YoY (UK beverages retailer)
The challenge
Three parties, one pay-per-sale model
RevWise is the affiliate marketing agency managing advertiser strategy and partner relationships. In this three-party model the brand sets commercial terms, RevWise coordinates affiliate strategy, and Shoparize invests the ad budget and manages Google Shopping campaigns on a pay-per-sale basis.
Across multiple advertisers and verticals, the model has consistently delivered incremental sales. Two best practices from this cooperation repeat across brands and categories.
Best practice 1
Fair validation rates let CSS campaigns scale
A leading UK home appliances retailer used a bespoke validation model that wasn't aligned with the Google CSS traffic profile, pushing approval rates below benchmark. The CSS partner absorbs all click costs upfront, so if too many validated conversions are rejected there is no margin left to reinvest, and campaigns stall. The fix:
- Refine validation criteria into a fair and transparent approval framework
- Align expectations on how CSS traffic differs from other affiliate sources
- Reinvest and scale bids once approval rates match market benchmarks
The results
Reactivated campaigns, peak-season growth
UK online retailer of home appliances.
- +233%
- Google Shopping impressions (Q4 YoY)
- +66%
- gross merchandise value (YoY)
- +103%
- transactions (YoY)
Best practice 2
Shared product insights capture demand peaks
For a leading UK online retailer of spirits, wine, and beverages, seasonal peaks are the biggest revenue opportunity of the year. Without the right inputs, a CSS partner is bidding blind. RevWise coordinated a structured approach ahead of peak season:
- Increase CPA rates for November and December to fund aggressive bidding
- Share best-seller insights, promotions, and exclusive launches early
- Align retailer and CSS partner on timing so adjustments happen proactively
The results
Seasonal demand turned into actual sales
UK online retailer of spirits, wine, and beverages.
- +28%
- conversion rate (Q4 YoY)
- +173%
- gross merchandise value (YoY)
- +125%
- transactions (YoY)
★★★★★
"Working with Shoparize is always a smooth and positive experience. Their clear communication and transparency help keep everything on track, and they're always open about what's working and what's not. The campaigns they put together for our brands are well-organised and effective, driving solid results every time."
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