Groupe SEB x Shoparize
Over €1 million in sales for Rowenta, Tefal, and Moulinex
How a pay-per-sale model delivered an average ROAS of +10 across Spain and Portugal in 2024.
- +10
- average ROAS
- €1M+
- gross sales generated (2024)
- 3
- brands grown across two markets
The challenge
Growing three brands without fixed media cost
Groupe SEB wanted to grow online sales for Rowenta, Tefal, and Moulinex in Spain and Portugal without adding fixed media cost. It needed a partner whose commercial model tied cost directly to confirmed sales, so every euro of commission traced back to revenue delivered, alongside improved return on ad spend through a scalable, results-oriented approach.
The approach
Performance-based marketing that pays for itself
The partnership runs on a variable commission model through Tradedoubler:
- Shoparize invests the ad budget and manages the Shopping campaigns
- Groupe SEB pays a variable commission on confirmed sales only
- Campaigns are optimised continuously with Shoparize's account teams
The results
€1 million in gross sales at a ROAS of +10
In 2024, Shoparize generated over €1 million in gross sales for Groupe SEB's Rowenta and Moulinex websites in Spain and Portugal, and for Tefal in Spain, at an average ROAS of +10. Both parties continue to optimise campaigns and expand the partnership.
- +10
- average ROAS
- €1M+
- gross sales generated (2024)
- 3
- brands grown across two markets
★★★★★
"Shoparize is a strong performing CSS affiliate partner, and working with them is highly profitable as you pay them a variable commission only if they sell. Moreover, you can optimize your campaigns as much as you want thanks to their highly responding Key Accounts. Finally, with an average ROAS of +10 and an effortless collaboration via Tradedoubler, it's a no-brainer working with them to drive physical availability, consideration, and sales."
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