Lower CPCs, more clicks, more sales on the same budget

Better cost efficiency in four markets, same budget

Conrad is Europe's leading digital B2B sourcing platform with over 750,000 technical products. It wanted better cost efficiency and reach from Google Shopping in Sweden, Italy, France, and Denmark.

The objectives: lower CPCs and more qualified traffic to its product listings, without raising budget and without giving up in-house control of feeds and campaigns.

Four markets, four wins within the original budget

Sweden: CPC down 21%, clicks up 10%. Italy: CPC down 26%, clicks up 22%, overall sales up 297%. France: bids were left unchanged, so the stronger effective bid bought higher auction placement; clicks rose 23% and revenue rose 39%. Denmark: the strategic focus was cost reduction, so Conrad lowered bids by 10%, cutting CPC by 13% while clicks held stable. These results led to a partnership between Conrad and Shoparize CSS (formerly Kiesproduct.nl) that has run for over seven years.

+297%

sales increase (Italy)

-26%

CPC decrease (Italy)

+39%

revenue increase (France)