Shoparize Managed Ads: driving incremental sales at a CPA model

Introduction

We believe good performance marketing is all about outcomes, and that shapes everything about how we work at Shoparize. From the account managers you’ll talk to, to the campaigns we build, to the CPA model that ties our success directly to yours.

Here’s what working with Shoparize Managed Ads service looks like in practice.

Local markets, local expertise

There are 21 very different markets across Europe. Each has its own competitive dynamics, seasonal patterns, consumer behaviours, and marketing requirements. We know from experience that simply duplicating a strategy across borders does not bring the best results.

That’s why our partnership team is built around local market expertise, not centralised account management. Your account manager knows which competitors are gaining impression share, which product categories see seasonal spikes, and which feed optimisations move the needle in your market.

Active management of your campaigns

We take pride in campaign management. When working with Shoparize, you get access to a team of experienced performance marketers actively managing your campaigns. They make sure to stay on top of an array of performance-enhancing activities:

1. Feed optimisation: We analyse your product feed and recommend improvements. Competitive pricing, stock levels, GTIN coverage, title structure, category segmentation. The details that determine whether your products win impressions.
2. Campaign segmentation: Top-performing products need different treatment than long-tail SKUs. We segment campaigns by category, brand performance, and margin to ensure budget flows where it generates the best returns.
3. Promotional activation: Planning a sale? Launching a new product line? We coordinate on timing, adjust bids accordingly, and add promotional tags that increase click-through rates.
4. Performance reviews: Regular check-ins to review results, discuss what’s working, and plan for upcoming peaks.
5. Transparent reporting: Full visibility into every query, every product, every conversion. Our dashboards show you exactly what’s happening.

With our dedicated campaign management, we’re ensuring maximum performance for your campaigns.

Only pay for what drives results, our CPA model

We’re so confident in our approach and active campaign management that we only charge you for actual sales generated. This means:

• We invest the ad budget. You do not pay for clicks, only sales.
• You only pay for sales we generate, so on a CPA basis
• Zero risk, if our campaigns generate no sales, you don’t pay anything

This no-cure-no-pay model completely changes the relationship between CSS partner and merchant, as our success is tied to yours. Every optimisation decision, every bid adjustment, every feed recommendation. We make those choices knowing our revenue depends on driving actual conversions for your business.

The model also makes testing low-risk. Want to expand into a new market? Try managed ads on CPA. If it works, scale it. If it doesn’t, you’ve spent nothing on media. Want to activate your long-tail SKUs that don’t get enough attention in-house? Let us run campaigns on those products.

For merchants already running their own Google Shopping campaigns, this creates an interesting opportunity: run Shoparize managed ads alongside your existing setup. Separate account, separate tracking, incremental reach. Our data consistently shows the impressions we generate are additive: traffic you wouldn’t have captured otherwise.

The practical details, getting started with Managed Ads

Onboarding to Shoparize Managed Ads is a breeze. We created a very straightforward process for getting you up to speed:

1. If you’re on an affiliate network (such as Awin, Webgains, Impact, TradeDoubler or Partnerize), set-up is fast. Invite or accept us to your programme.
2. If you do not work with an affiliate network, we have an easy-to-use tracking plugin available for you to install on your website
3. Give us access to your product feed
4. Set your commission rate and budget parameters.

We typically have campaigns live within 1–3 days, traffic and conversions appearing within 7–10 days, and full optimisation ramped over 6–8 weeks.

You’ll keep full control. Keep in mind: we’re an additional layer, not a replacement. Your existing campaigns, your strategy, your brand. We add incremental reach on a performance basis.

Managed Ads, why it works

Our unique combination of active campaign management, local market knowledge and pay-per-sale fee structure makes our Managed Ads our most popular product offering, serving 10,000+ merchants across 21 European markets.

We believe good performance marketing is all about outcomes. If you’re looking for incremental Shopping revenue without incremental risk, we’d love to talk!

→ Get in touch: https://partner.shoparize.com/en/contact