5x flagship pre-order revenue growth on a pay-per-sale basis

Grow Google Shopping sales during flagship launch peaks

Samsung sells directly to Irish consumers through samsung.com/ie, where a large share of the year's DTC revenue lands in short flagship pre-order windows. Shoparize has managed the store's Shopping campaigns since 2023. During those windows, auction pressure on Google Shopping peaks: electronics retailers and resellers bid on the same launch demand at the same time.

Samsung Ireland wanted to grow Google Shopping sales on its DTC store and improve conversion rate, with the S-Series and Z-Series pre-order windows as the priority.

Shoparize-driven pre-order revenue grew 5x

Shoparize-driven pre-order revenue grew more than 5x between the Galaxy Z Flip7 & Z Fold7 and Galaxy Z Flip8 & Z Fold8 launches. Shoparize's share of flagship pre-order revenue went from 1.9% to 10.1%, and Samsung's total pre-order revenue grew 16% in the same window, and conversion rate came in at 2.2%, down from 3.2% a year earlier, as volume scaled.

Between the Galaxy S25 and Galaxy S26 pre-order windows, conversion rate on Shoparize-driven traffic rose 60%. Over the twelve months to September 2026, Shoparize-driven orders on samsung.com/ie grew 88% on the year before, and conversion rate went from 2.42% to 2.58%.

During the Galaxy S26 pre-order window, Shoparize drove 6.8% of everything Samsung Ireland sold through its own store, up from 5.7% a year earlier at Galaxy S25.

10.1%

Shoparize's share of flagship pre-order revenue (up from 1.9%)

+16%

growth in Samsung's total flagship pre-order revenue

6.8%

of own-store sales during Galaxy S26 pre-orders (5.7% at Galaxy S25)