Cult Beauty x Shoparize
Como o Managed Ads baseado em CPA aumentou a receita de Shopping da Cult Beauty em 114%
Como o serviço Managed Ads da Awin, com pagamento por venda, foi lançado em duas semanas e aumentou em 114% a receita de Shopping da Cult Beauty em seis mercados da UE.
- 61%
- new-customer share in Q4 2025
- +114%
- revenue growth
- 2 weeks
- from feed connection to live campaigns
The challenge
Cult Beauty wanted an incremental Shopping channel that paid on confirmed sales
Cult Beauty built its reputation as a premium beauty destination in the UK and ships across Europe. The team wanted Google Shopping as a measurable revenue channel, without upfront media spend and without increasing the workload for the in-house team.
With a competitive product catalogue, pan-European logistics and an active Awin programme, Cult Beauty was looking for a partner on a performance-basis to expand its Google Shopping presence across Europe.
The approach
Shoparize connected through the Awin programme and had campaigns live within two weeks
Shoparize onboarded Cult Beauty through its existing Awin programme in March 2025 and ran Managed Ads on a pay-per-sale basis. Cult Beauty's team connected the product feed in Awin, and Shoparize handled campaign creation, bidding and optimisation from there. Campaigns were live within two weeks of the feed connection.
Each market ran as its own campaign set, segmented by product category and price band so bids reflected what each part of the range could support, with CPA targets set per market. Shoparize and Cult Beauty's affiliate team reviewed performance together throughout, adjusted CPA targets as results came in, and launched later markets on the same structure.
The results
A 61% new-customer share, double the affiliate benchmark
In a channel where a 25 to 30% new-customer share is typical, Cult Beauty reported 61% from Shoparize's campaigns in Q4 2025. Shopping via CSS was reaching shoppers the rest of the affiliate programme wasn't.
Revenue grew 114% from the first half of the campaign to the second, measured across six EU markets. Within 12 months Shoparize became the 7th highest performing partner across all publisher verticals on Cult Beauty's Awin programme, and the only CSS partner operating across the EU. Cult Beauty invested no upfront ad spend throughout; Shoparize funded all Shopping activity and earned commission on confirmed sales only.
- 61%
- new-customer share in Q4 2025 (vs 25 to 30% typical)
- +114%
- revenue growth, first half to second (six EU markets)
- 7th
- highest performing partner on Cult Beauty's Awin programme
★★★★★
"It's been fantastic to work with Shoparize. The onboarding process was simple and easy; once we had set up the product feed in Awin, the Shoparize team takes care of the rest. We were up and running in terms of performance in less than a couple of weeks, showing the speed of optimisation that Shoparize were able to achieve."
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