All4Golf x Shoparize
From one market to eight: 327% revenue growth on a pay-per-sale model
How a pay-per-sale Managed Ads partnership with Shoparize and KUPONA grew All4Golf's revenue 327% YoY and opened seven new European markets.
- +327%
- revenue growth across all markets (Apr 2025–Mar 2026)
- +211%
- revenue growth YoY (Germany)
- 7
- new European markets entered in the first year
The challenge
Enter seven new markets at the same time, while protecting home market
All4Golf, operated by Golfversand Hannover, is Germany's leading online golf retailer. In its home market, rising CPCs and competitive bidding were squeezing margins while efficiency targets remained strict. At the same time, All4Golf was looking to enter new European markets with limited existing Shopping presence; awareness campaigns supported the launches, but it needed a performance layer to capture Shopping demand from day one.
All4Golf brought Shoparize in for two jobs: incremental Shopping coverage in Germany, additive to its own search campaigns, and Managed Ads as the entry channel for the seven new markets.
The approach
A localised approach for each market
Shoparize ran Managed Ads on a pay-per-sale basis across all eight markets and paid the media costs, closely coordinated with affiliate agency KUPONA:
- Localise feeds and competitive analysis per country, and adjust segmentation as the data comes in
- Segment campaigns by price tier first, then add category segmentation once the data showed performance differs by category
- Consolidate campaigns wherever data volume ran thin, so bidding strategies keep enough signal to learn
- Run weekly working sessions with KUPONA and All4Golf: joint forecasting, live performance dashboards, seasonal planning
The results
Germany sales more than tripled, while All4Golf successfully entered seven new markets
Year on year, revenue across all markets grew 327%, transactions 288% and clicks 502%. Germany, the home market under the most competitive pressure, grew revenue 211% and transactions 212%.
All seven new markets (Austria, Switzerland, Sweden, the Netherlands, Belgium, Italy, Spain) generated sales in their first year, with Austria, Switzerland, Sweden and the Netherlands leading and revenue concentrated in the May to September golf season. Typically, the affiliate channel is added once a merchant has proven it can sell in a market; here, Managed Ads was the entry point, opening seven markets with limited prior Shopping presence.
- +288%
- transactions growth across all markets YoY
- +212%
- transactions growth YoY (Germany)
- +502%
- clicks growth across all markets YoY
★★★★★
"Shoparize has become an important strategic partner in our growth journey. In a highly competitive German core market with rising CPCs and strict performance targets, their CSS approach proved to be an efficient and forward-looking complement to our in-house SEA activities. During our expansion into new European markets, the partnership enabled us to scale profitably while maintaining full KPI control. The results demonstrate how the right complementary strategy can unlock sustainable growth."
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